About Rinda

Most ventures fail because they lack one of three things: the commercial engine to reach the market, the investment experience to raise and structure smart, or the technical depth to actually build the product.

Between the three Rinda co-founders, none of those are missing.

Rinda is your human partner in getting things done and launching meaningful companies with care, fast.

One co-founding team. Full stack from idea to exit.

How it started

Rinda did not start with a business plan. It started with three people who kept arriving at the same conclusion from completely different directions.

Caroline spent her career inside large organisations, turning ideas into commercial reality and developing the people around her. When she finally decided to do it for herself, she turned to her neighbour David, whose stream of ideas she had been listening to for five years. It turned out that development and commercialisation, when you put them in the same room, have a lot to say to each other.

Vic was already working with startups in another city, raising capital and angel investing across Europe. She and Caroline went back years, connected through their husbands long before they ever talked about building something together. When Caroline called with the idea of starting a venture studio, Vic had been thinking the same thing. The conversation was short. The decision was easy.

Three people. Three different skill sets. One shared belief that the best companies are built by people who care about what they are creating, not just what it might be worth.

The co-founding team

Caroline Josefsson

Caroline Josefsson is a co-founder at Rinda. She handles the commercial side: go-to-market, people, partnerships, and making sure what Rinda builds reaches the people it is built for.

Over two decades she has turned ideas into growth across retail, manufacturing and pharma, from IKEA and Barista Fairtrade Coffee to Icopal, Interpares/Woody Bygghandel and, most recently, Head of Commercial at MWI Animal Health. She has led market entries into new countries, driven major rebranding initiatives and built e-commerce operations from the ground up.

Victoria Sandberg

Victoria Sandberg is a co-founder at Rinda. She brings investment and studio experience across Europe, finds the right companies, structures the right deals, and builds momentum that tracks.

She is a Malmö-based founder, ecosystem builder and angel investor who began her Nordic career at Sony and mentors ventures through Sony's Startup Acceleration Program and Hello Tomorrow. She has shaped positioning, branding and go-to-market strategy for more than 350 startups, built three community platforms including The House, and is a member of the EBAN angel investing advisory group.

David Everlöf

David Everlöf is a co-founder at Rinda. He builds the product, from the first rough sketch to working software.

An engineer from Lund University (LTH), he has built across the whole stack for Tetra Pak, Swedbank, Storstockholms Lokaltrafik and Blodtrycksdoktorn, and is currently an iOS developer at Festina. He single-handedly built the Calendarly photo calendar app and co-founded Dapejo.

Why Rinda?

Rinda is a figure from Norse mythology. Rinda carries the name as a reminder: force with intention.